C4 stands for Choose your Color. Choose your Cause. A platform for individuality, C4 leaves the choice up to you from beginning to end. With each C4 purchase, you choose what cause will receive at least 10% of your purchase. At the end of the day, C4 is an expression of you! montes.

Human Rights Campaign

The Human Rights Campaign is the largest Civil Rights organization working towards LGBT equality. Since 1980, HRC has been organizing grassroots movements and lobbying in Washington to reach the goal of equality for all US citizens. With more than 1.5 Million supporters and volunteers around the world, C4 is proud to partner with an organization as important as HRC that fights to protect individuality. Their work truly inspires us as we feel that the issues they are facing will define our generation for years to come.


Best Friends Animal Society

The Best Friends Animal Society is an animal welfare organization with a No Kill policy. BFAS works nationwide in outreach programs with shelters, other rescue groups and members to promote pet adoption, spay-and-neuter services, and humane education programs. C4 believes in the physical and psychological well-being of animals. In 30 years, BFAS has helped reduce the amount of unnecessary animal deaths from 17 million/year to 4 million/year, and C4 looks forward to seeing this number continue to decrease.


Boys & Girls Club of Metro Atlanta

The Boys and Girls club of America inspires and enables all young people to realize their full potential as productive, responsible, and caring citizens. BGCA provides a safe place to learn and grow; ongoing relationships with caring, adult professionals; life-enhancing programs and character development experiences; and hope and opportunity. C4 Understands the importance of investing in future generations. With the help from BGCA, young people have a greater chance of a safe and happy future.


The Crayon Initiative

More than a half-million pounds of crayons are thrown away every year, turning into a waxy sludge that clogs our landfills. The Crayon Initiative collects donated crayons from restaurants, schools, and homes across the country, then melts them down and re-manufactures them, reducing waste. Better yet, the recycled crayons are distributed to art programs at children’s hospitals across the U.S., brightening the lives of young patients during their stay. Recycling unwanted crayons into unlimited possibilities! 3 ways you can make an impact during The Crayon Initiative month! Be sure to use code #C4ShareYourColors at check out 1. Each time you purchase a belt from our limited edition The Crayon Initiative collection, we will donate $10. 2. Each time you purchase any belt and choose The Crayon Initiative as your cause, we will triple our standard donation to $3. 3. Post a picture with your new C4 Belt and tag #C4ShareYourColors, and we will donate an additional $1 to The Crayon Initiative! IG (@c4belts) FB( Be a Crayon Advocate! Learn more: #shareyourcolors