C4 stands for Choose your Color, Choose your Cause.
Join us in celebrating self-expression! Our brand is about individuality, with one common denominator: charity. Look cool on the outside, do good for a cause you care about, AND feel good on the inside.
With each C4 purchase, you choose what cause will receive $1.00 from each belt purchased. At the end of the day, C4 is an expression of you.